Finding their ‘clever’ – how Australians are navigating AI and trends like rentvesting to get their foot on the property ladder.
Buying and owning a home is more than a major financial investment, it’s a significant emotional one too. And the journey doesn’t begin and end with buying a home. It starts much earlier with saving for a deposit, and for most people continues for many years, paying off a mortgage and potentially buying and selling multiple properties as they go.
To explore the homeownership journey, and understand more about how Australians feel along the way, we have created the Great Southern Bank No Place Like Home report. This three-part annual series will look at the confidence and optimism of prospective buyers, their financial literacy and capability, and their long-term goals and aspirations.
Happily
Investigating how home ownership connects to happiness.
Clever
A look at Australians’ financial literacy and ability to save.
After
Focusing on long-term financial goals, aspirations, and wellbeing.
Latest reports
The Great Southern Bank No Place Like Home report is divided into three parts. If the report you’re looking for isn’t displayed below, stay tuned for the next release.
7 minutes
How AI is shaping Australians’ financial futures (April 2026)
7 minutes
Home is where the happy is (November 2025)
Discover Australia’s link between home and happiness in our latest No Place
Like Home report.
8 minutes
How confident are Australians about their financial future? (August 2025)
Discover what’s shaping their long-term goals, aspirations, and sense of financial wellbeing. Get the full picture in our latest report.
Customer case studies
Tish, VIC
We supported Tish in purchasing her dream home with a loan and expert guidance from one of our branch lending specialists.
Darcy & Jordan, QLD
Great Southern Bank customers Darcy & Jordan realised their home ownership dreams in Kuraby, Brisbane.
Nicole Shillinglaw, QLD
Purchased her 3-bedroom townhouse in Slacks Creek on the southside of Brisbane with the help of Great Southern Bank.
Customer Owned Bank of the Year Savings (2015-2025)
Important Information
The Great Southern Bank No Place Like Home report is an annual three-part series, with online surveys conducted in three waves across the year. The research is conducted by The The Clever Stuff, in partnership with Pure Profile, with each survey containing responses from approximately 2,000 Australians aged 18-65 who are nationally representative of the Australian population by age, gender and location.
More information about the report
The report will be divided into three different phases, which allows us to dig deeper and explore each topic in more depth:
Happily
Focusing on people’s happiness with their living situation.
Clever
Looking at people’s financial confidence and knowledge.
After
Understanding people’s future financial and housing goals and aspirations.