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What does the Chinese Year of the Rabbit mean for your finances?

12 January 2023
• 4 minute read
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January 22 marks the beginning of the Chinese Year of the Rabbit. Unlike Western astrology, where your sign is determined by the month in which you were born, Chinese zodiac signs are based on your birth year.

The main principle, however, is essentially the same. Your sign supposedly reveals aspects of your personality and even what life has in store for you.

Chinese astrology also allows for more general predictions about the year itself. As the rabbit is considered a symbol of longevity, peace, and prosperity in Chinese culture, the start of its year is thought to usher in a welcome respite from the volatility and unpredictability of the Year of the Tiger which preceded it.

If that means inflation and the cost of living begin to come down in 2023, then we’re all about the money bunny!

So, with that light-hearted approach in mind, and tongue firmly planted in cheek, here’s a look at the 12 Chinese zodiac signs and what they might reveal about your finances.

Year of the Rabbit

Birth years:
1927, 1939, 1951, 1963, 1975, 1987, 1999, 2011

Celebrity rabbits:
Albert Einstein, Angela Jolie, Frank Sinatra, David Beckham, Zac Efron, Lil Nas X

Financial personality:
Rabbits are said to be gentle, moderate souls with a strong sense of financial responsibility. As they’re not especially fond of uncertainty or risk, they make for good savers who would potentially favour the guaranteed return offered by a term deposit.

Year of the Dragon

Birth years:
1928, 1940, 1952, 1964, 1976, 1988, 2000, 2012

Celebrity dragons:
Liam Neeson, Michelle Obama, Jeff Bezos, Martin Luther King, Rihanna

Financial personality:
Dragons tend to be strong characters who are well suited to leadership positions. They are enthusiastic, confident, and willing to take risks, which means they’re often successful in the world of business.

Year of the Snake

Birth years:
1929, 1941, 1953, 1965, 1977, 1989, 2001, 2013

Celebrity snakes:
Taylor Swift, Billie Eilish, Daniel Radcliffe, Emmanuel Macron, Bob Dylan

Financial personality:
Snakes are thought to be keen observers with an excellent sense of intuition. This makes them well suited to creative endeavours such as music and acting. Possibly because such professions involve being away from home, snakes greatly value their own space.

Year of the Horse

Birth years:
1930, 1942, 1954, 1966, 1978, 1990, 2002, 2014

Celebrity horses:
Joe Biden, Jimi Hendrix, Greta Thunberg, Emma Watson, Jennifer Lawrence

Financial personality:
Horses are independent, confident characters with a highly developed sense of morality. While not averse to making money, their investments tend to be ethical in nature. They’re also adventurous spirits who enjoy travelling to new places.

Year of the Goat

Birth years:
1931, 1943, 1955, 1967, 1979, 1991, 2003, 2015

Celebrity goats:
Zooey Deschanel, Ed Sheeran, Pink, Julia Roberts, Jamie Foxx, Nicole Kidman

Financial personality:
Goats are thought to be creative personalities with a strong sense of compassion and justice. They tend to be easily tempted by short-term pleasure, which can mean they’re not great at holding on to money. This being the case, The Vault is perfect for goats.

Year of the Monkey

Birth years:
1932, 1944, 1956, 1968, 1980, 1992, 2004, 2016

Celebrity monkeys:
Will Smith, Macauley Culkin, Cara Delevingne, Jennifer Aniston, Kylie Minogue

Financial personality:
Monkeys are shrewd operators with a natural quick-wittedness and charm. They’re the type of person everyone seems to like on first meeting. As they’re drawn to ingenious solutions, monkeys are the ideal people to use a clever savings tool like The Boost.

Year of the Rooster

Birth years:
1933, 1945, 1957, 1969, 1981, 1993, 2005, 2017

Celebrity roosters:
Dave Grohl, Stephen Fry, Meghan Markle, Ariana Grande, Ellen DeGeneres

Financial personality:
Roosters are said to be outspoken, charismatic, and the type that loves to be centre of attention. Unfortunately, this means they sometimes have delusions of grandeur which can lead to living beyond their means. Nothing a good budget calculator can’t fix though.

Year of the Dog

Birth years:
1934, 1946, 1958, 1970, 1982, 1994, 2006, 2018

Celebrity dogs:
Winston Churchill, George W. Bush, Bill Clinton, Donald Trump, Madonna

Financial personality:
Dogs are strong personalities who dominate both work and social situations. Often highly ambitious, they generally reach the top of their chosen profession. Even when they’re not at work, they like to have a project like home renovation on the go.

Year of the Pig

Birth years:
1935, 1947, 1959, 1971, 1983, 1995, 2007, 2019

Celebrity pigs:
Chris Hemsworth, Dua Lipa, Elon Musk, Arnold Schwarzenegger, Amy Winehouse

Financial personality:
Pigs generally appear confident and self-assured but are often shy and insecure deep down. They sometimes compensate for this by overspending, which means a personal loan for debt consolidation can be useful. This probably doesn’t apply to Elon Musk, however.

Year of the Rat

Birth years:
1936, 1948, 1960, 1972, 1984, 1996, 2008, 2020

Celebrity rats:
The Rock, Avril Lavigne, Hugh Grant, Prince Harry, Katy Perry, Tom Holland

Financial personality:

Despite the reputation of their animal namesakes, rats believe strongly in honesty and loyalty. Perhaps for this reason, they sometimes end up getting married too quickly, which can be an expensive business.

Year of the Ox

Birth years:
1937, 1949, 1961, 1973, 1985, 1997, 2009, 2021

Celebrity oxen:
Barack Obama, Bruce Springsteen, George Clooney, Kylie Jenner, Jake Paul

Financial personality:
People born in the Year of the Ox are said to be charming and charismatic. Underneath the devil-may-care veneer, however, they tend to be meticulous in their affairs and the type to have the best possible insurance on everything that’s important to them.

Year of the Tiger

Birth years:
1938, 1950, 1962, 1974, 1986, 1998, 2010, 2022

Celebrity tigers:
Leonardo DiCaprio, Lady Gaga, Stevie Wonder, Kate Moss, Tom Cruise

Financial personality:
Tigers are known for their strength and courage in the face of adversity. Optimists by nature, they often achieve success at a young age. What might seem like luck, however, is generally the result of hard work and a clear focus on their goals.

Important Information

Great Southern Bank, a business name of Credit Union Australia Ltd ABN 44 087 650 959, AFSL and Australian Credit Licence Number 238317. Conditions, fees and charges apply. This is general information and does not take into account your objectives, financial situation or needs. Consider the appropriateness of the information, including the Terms and Conditions (T&Cs) booklet, before acting on it. The Financial Claims Scheme may apply to this product; refer to the T&Cs for more information.

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