Australia’s newest house party deck provides “Great Southern” vibe for the cricket
Great Southern Bank is celebrating the start of the summer of cricket with a series of high-profile brand promotions, including the launch of a ‘House Party’ deck at the Gabba to watch all the Big Bash action from December 19.
Developed with Queensland Cricket, this latest incarnation of the iconic deck will provide Brisbane Heat fans with all the comforts of home, combined with the atmosphere of a house party, says Megan Keleher, Chief Customer Officer at Great Southern Bank.
“Over the last five years, the deck has delivered unique game day experiences, most famously via the Pool Deck in which Brisbane Heat fans enjoyed the matches while relaxing in a purpose-built pool,” said Megan Keleher.
The bank has also secured a new broadcast cricket sponsorship agreement with Channel 7 and is launching a $50,000 Cash Bash competition for all Big Bash fans nationally.
“We’re increasing our commitment to cricket to grow brand awareness in key markets supporting our purpose-led transformation to Great Southern Bank,” said Megan Keleher.
“For 75 years we have been helping Australians own their own homes, but our new name is less than six months old.
“Our House Party deck is a great way to build our profile. Like many Australians, we took the opportunity to do some renovations during COVID with the aim to create the best place in Australia for a party with friends.
“Both the deck and the Cash Bash competition reflect our purpose as Australia’s largest customer-owned bank – we’re here to help all Australians to own their own home. The competition will see one lucky winner walk away with $50,000, which is a big head start on saving a deposit for a home.”
The agreement with Channel 7 aims to increase awareness of Great Southern Bank among its target audience of 25-44 year olds through TV coverage. The bank’s Heat sponsorship will also be prominent across ground signage at the Gabba and Metricon Stadium, digital communications, marketing collateral, and Brisbane Heat team apparel.
About Great Southern Bank
For over 75 years, we’ve been putting our customers first, and today we look after the financial and insurance needs of more than 375,000 Australians. We have changed our name from CUA to Great Southern Bank but we remain customer owned and firmly focused on helping all Australians own their own homes.
For more information, visit www.greatsouthernbank.com.au.