- CEO & Chairman's Message
- CUA Board of Directors
- CUA Executive Committee
- CUA Awards
- Corporate Governance
- 1. Scalable Solutions
- 2. Great Experiences
- 3. Reaching More Members
- 4. An Adaptable Organisation
CUA has continued to increase its reach to a wider member base by establishing and maintaining partnerships with like-minded organisations. This year, we achieved record net member growth of 33,289 across our banking and health insurance businesses, adding more than twice as many members compared to last year. We are now contributing to the financial wellbeing of around 550,000 Australians.
During the year, CUA directed a significant proportion of our community investment to growing the financial wellbeing of our members and the communities around them.
In late 2018, CUA partnered with the National Affordable Housing Consortium to support the BuyAssist shared-equity home ownership scheme, providing an opportunity for eligible Australians to own their own home and grow their financial wellbeing. To date, CUA has helped 14 couples and families into homes, allowing them to build equity, enjoy stability, establish roots and contribute to their communities in the long term.
Additionally, in 2019 we welcomed two new community partners who will work with CUA to provide support and education through new initiatives:
Another key focus for CUA was our continuing collaboration with Micah Projects to support people experiencing domestic and family violence (DFV). We extended this focus by developing a guide to equip our team members with the skills and knowledge to respectfully and effectively assist their colleagues who have been impacted by DFV.
In the third year of our partnership with Queensland Cricket and the Brisbane Heat, we continued to lift CUA’s profile with new audiences.
In our first three seasons as a partner we’ve seen awareness and consideration of the CUA brand almost double among cricket fans, due to television audiences in the millions engaging with us, often for the first time, through this sponsorship. In particular, the women’s game continues to go from strength to strength and is seeing significant audience growth, boosted by the Brisbane Heat women’s team success as 2019 champions.
Additionally, our CUA Community Champions program has returned a total of $31,682 to 28 grassroots cricket clubs throughout Queensland. This initiative, which aligns with CUA’s purpose-led approach of putting members at the heart of all our decisions, injects funds into the community clubs where CUA is building valued banking relationships.
Meaningful relationships require an investment of time and energy. This is why we’ve committed to partnering with Queensland Cricket for a further three years to 2022, with a view to converting more Queensland Cricket supporters into valued members and build on the foundations we’ve laid over the past three seasons.
Our partnership with Carlton Football Club in Victoria continues to thrive, delivering strong relationships and outcomes over the first two years of our collaboration, including:
In 2019, CUA implemented a new initiative to further demonstrate our commitment to promoting cultural diversity and improving our member connection.
Branch team members can now identify themselves as being multilingual or to highlight that they have originated from overseas, to help members. Approximately 53 team members are now proudly displaying the flag of the country they identify with on their name badges, so members can discuss their banking needs in their native language.