Key Initiatives

The past year has delivered many improvements to our CUA member experience.


New CUA website & digital upgrades

We launched our new member-centric website, co-designed by members. The website is CUA’s busiest channel for sales and enquiries with more than 24,000 user sessions each day. We also redesigned the CUA Health website.


Branch refurbishments

Three CUA branches at Castle Hill (NSW), Mount Gravatt (QLD) and Eastland (VIC) underwent a refurbishment, reopening as new-look integrated one-stop shops. Each has a dedicated CUA Health zone, a strong digital focus and a more open layout for interacting with members.


CUA credit cards

We launched our first ever on-balance sheet credit card, giving CUA more flexibility and control over the member experience. Members can choose from a Low Rate Credit Card and a Platinum Credit Card.


Chairman's report

It’s always a pleasure to contribute to CUA’s Annual Report and reflect on what has been a year of very strong growth and performance in a difficult environment where we have delivered on the initiatives to which we committed to remain relevant to our members.
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Q&A with Rob Goudswaard

It’s a digital world and our members expect us to keep pace. Not doing so is unacceptable. Knowing how to leverage dynamically changing technology is an ongoing challenge which is why our partnerships with fintechs are important. When I look at the ideas coming through I see lots of possibilities.
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Download the 2016 CUA Annual & Financial Reports